The Road Map to Starting a Liquidation Business

Estate Sales are the fastest growing home based business today.  While starting a liquidation business on your own is possible, having a road map that will elevate your success to new heights makes the journey an easier and more rewarding one.

Grasons Co has established 17 estate sale locations throughout the country specializing in liquidation and the estate sale business.  Each location is individually owned and operated by an entrepreneur at heart that wanted to own and operate their own liquidation business but needed a road map for success.

Cost of Starting a Liquidation Business

Like any other business, there are initial costs associated with establishing your business, if you choose to do it on your own, the cost of learning as you go can eat up your starting budget quickly.  Here are some initial costs to consider.

Licensing and Insurance

As a professional estate sale liquidator, you’ll want to get the business licenses required in your local area, and professional liability insurance so clients can trust having you in their home to conduct an estate sale.

Business, and professional insurance can be costly if doing it alone, as a Grasons Co estate sale franchise owner, you benefit from the volume discounts negotiated on your behalf by the brand saving you money on initial operating costs.

These savings are not limited to insurance, but they are also realized by all locations on merchandise cost, marketing services and more.

Cost of Trial and Error

As an estate sale liquidator, you are dependent on by multiple entities to sell personal items at the highest value possible.

You are a liaison between all parties involved which could include homeowners, sellers, buyers, probate courts, attorneys, and other referring sources that trust you.

Insuring that all parties involved are satisfied is no easy task, and requires skilled experience.  In this industry, bad news travels fast.  You only have a few opportunities to establish a good reputation.  Get it wrong and you’ll no longer be trusted as an estate sale company.

As a Grasons Co franchisee, you receive extensive training on-site and off-site to properly handle the situations you are faced with as a professional estate sale company.  Having a team of “in-brand” estate sale companies and excellent support services to help you along the way is priceless, and an integral part of your endeavor.

Cost of Marketing

When people hire an estate sale liquidator to enter their home, they want a company they can trust.  Brand recognition, longevity, and experience is crucial to the success of your estate sale liquidation business.

The time, and costs associated with building such brand recognition can be quite costly for a business no one has ever heard of.  Branding and marketing costs have put a lot of new businesses out of business quickly.

While you are spending money, no calls are coming in and soon you realize you can no longer afford keeping your doors open.

Grasons Co is a respected, nationally recognized brand that referring sources, probate courts, buyers and sellers trust for simply being a “Grasons”.  With 17 weekly estate sales across the country, and thousands of satisfied clients, the reputation is etched in the minds of those looking to hold an estate sale.

I owned my own successful estate sale business prior to joining Grasons as their 1st Franchisee.  Simone had a vision and plan in place for the future of Grasons and I had a vision for the next step in my career as an Estate Sale Liquidator.  My vision fit perfect in the model and plan Simone had put together.  A year later, I purchased a second location.  I have never looked back since.  Being a part of the growth and seeing the success the Grasons name has as a recognized brand in the Estate Sale Business nationwide has been an amazing ride and I can take great pride in knowing I have been a part of this from the beginning.  I enjoy the team effort we have between our locations, and the support available to my business when I need it.  I am very proud and happy to be a part of Grasons.

Kathleen Shattles – Owner of Grasons Co. of Long Beach & Grasons Co Select Fountain Valley to Norwalk

If you’re thinking about opening your own liquidation estate sale business, consider joining a brand that’s already established, and everyone already recognizes.

“Coming together is a beginning, keeping together is progress, working together is success” Henry Ford

Although each Grasons Co location is independently owned and operated, the locations come together to share information, bounce ideas, learn, and support each other for mutual success.

If you’re ready for an estate sale liquidation business, request a complimentary brochure, complete the form below, or give us a call so we can discuss the options available to you in more detail.